Massimo Cuono

In the Beginning Was the Market, and Then Came the Net. Disintermediation, Spontaneity, Legitimacy

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Abstract

The word «disintermediation» is part of common language since the emergence of online e-commerce marketplace, that radically changed entire commercial sectors, such as tourism or cultural industry. The notion of disintermediation became the meeting point between metaphors of "the Market" - as a place of horizontal exchanges - and metaphors of "the Net" - as the place to find free information and spontaneous aggregation. This paper analyses these metaphors in order to assess their influence on contemporary political theories of governance - as an ideal of horizontal disintermediation, inspired to negotiation models - and of governability - as an ideal of vertical disintermediation, very close to political decisionism.

Keywords

  • Disintermediation
  • Market
  • Net
  • Governance
  • Spontaneity

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