Chiara Favaro, Luigi Burigana

Ipotesi di "attrattiva della scelta". Una verifica mediante questionario

  • Abstract

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Keywords:

The "lure of choice" hypothesis purports that, when faced with a decision between two alternatives of equal expected utility, one simple and the other comprising two sub-alternatives, a subject inclines to prefer the latter, and this because it allows for one further choice, that between the two sub-alternatives (hence the name "the lure of choice"). An experiment was run to contribute to the empirical testing of this hypothesis. The method is a questionnaire which was administered to a sample of over one hundred university students and keeps congruence between choice situations figured in the items and ordinary experience of a student. Results lend support to the hypothesis and illustrate the generality of the surmised effect.

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