Abstract

This research tries to evaluate if the symbolic materials that a specific regional radio ("Radio Onde Furlane") proposes are standardized or innovative and useful to build up a social identity acting as a reference for the community. Empirical study points out that the radio is an innovative model of communicative and social interaction with its various cultural activities, its "alternative" communication and social practices and its particular way of making up information. Cultural tradition, for instance, is recovered not in a folkloristic way, but as a starting point for re-reading and re-interpretating the history, language, and culture of the community. Secondly, a continous critical approach (quite evident in the programmes contents) to some social and communicative systems considered as homologated and constrictive ("globalized") is associated with a will to be a place of "glocalization", of intersection between cultures. Thus the radio tries to project new cultural and social spaces, global and local at the same time, and build up new models of social identity. The case, therefore, lets us reflect upon "global" and "local", two concepts which do not seem so separated and exclusive as many researchers think, but related each other and interconnected with other forms of social partecipation.