Simone Guercini Massimo Rosati Andrea Runfola

Il cambiamento tecnologico nella distribuzione del prodotto alberghiero: nuovi modelli, attori e problemi emergenti

Are you already subscribed?
Login to check whether this content is already included on your personal or institutional subscription.

Abstract

This article deals with the topic of distribution in the hotel industry, considering the recent evolution of Ict. In particular, the analysis considers the characteristics of new actors in the online media market, their role and the main issues regarding their relationships with small-medium hotels in the Italian case. The research method combines secondary research on Ict and e-channels with a case analysis of two leaders in the online distribution of hotels considered to be relevant for the topics of the article. Some research issues are addressed and some implications for management are proposed.

Keywords

  • distribution
  • technological innovation
  • tourism
  • internet
  • hotel as product

Preview

Article first page

What do you think about the recent suggestion?

Trova nel catalogo di Worldcat