Anna Zinola, Romano Cappellari

Morellato & Sector: strategie e internazionalizzazione

  • Abstract

Informations and abstract

Keywords: internationalization strategy, retail, brand portfolio.

Italian enterprises pursue the objective to cross the national borders and enter the international markets as protagonists. Morellato & Sector, company leader for watches and jewels, stands out among the Italian companies that successfully carried out a real internationalization strategy. The company, which operates with property and licence brands, started an important international project in the last years. Currently, more than 40% of Morellato & Sector turnover is generated on international markets.

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