Abstract

This article deals with search neutrality in the framework of the recent antitrust case against Google. A compelling premise of the analysis relates to the behavior typically qualified as discriminatory on the market for search in the internet is not rationally affordable even for the dominant firm, since relevance of results is the only safeguard against competitive pressure. The analysis of the behavior of the dominant firm on the markets for online services and organic searches is conducted both in light of the rules on the abuse of dominant position, and in the institutional perspective, where mechanisms, procedures and timing of antitrust actions are considered.