Abstract

The aim of the present paper is to provide an overview of the policy and regulatory implications of the recent practices related to zero rating. Zero rating is a commercial practice where internet service providers do not count the data volume consumed for accessing particular content, applications or services against the user's limited monthly data volume. This paper summarizes the positions taken so far by some European National Regulatory Authorities towards mobile operators' zero rating offers, and offers an insight of the potential regulatory, competition law and consumer protection challenges raised by the different kind of zero rating offers.