Abstract

In today's society, we turn everthing into spectacle and non-spectacle at the same time. The purpose of this article is to discuss how you can change this situation by the fraternal code. We believe in the possibility of building another society where «light culture» is replaced by a culture capable of adding the principle of fraternity, this might be the spectacle of the new company, which can be built. The bet on fraternity certainly will unveil the paradoxical non-spectacular spectacle.