Marcello Toscano

Advertising and religion: The primary relevance of economic interest in self-disciplinary system

  • Abstract

Informations and abstract

Keywords: Religious symbols, Advertising, Religious sensitivity, Economic interests.

In this essay, the author analyzes the rules governing the use of religious symbols in advertising, in the light of the rulings of the Advertising Self-discipline Jury. The purpose of the contribution is to verify whether the art. 10 of the Code – and, more generally, the Code itself – primarily protect the religious sensitivity of the public or if, on the other hand, they aim in the first instance to protect economic interests, towards which the protection of sensitivity arises as secondary and instrumental interest.

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