Abstract

For some years now, Puglia has become a media tòpos. The push of the political season named «Primavera Pugliese» (about 2003-2010) has produced effective storytelling strategies of the territory. Puglia is represented as a privileged tourist destination, the land of green economy, the smart land of innovation and youth creativity. How much is the «external» image of Puglia aligned with its «internal» representation? Is there any difference between its public «literary» image and its internal journalistic narrative? The article answers these questions by presenting a quality-quantitative survey of 1080 editions and 10431 services of TgR Rai Puglia from January 2003 to December 2017.