Abstract

Consumption flows nurtured by the market are relevant at local level both for the national consumers and producers. Audiovisual communication market moves along two perspectives: local for tiny production budget, global for top spending ones, according to the standard of the giants (Game of Thrones et similia). Global production, once concentrated in USA, springs now from global companies structured like a network of nation rooted producers. Governments of middle sized countries, as France and Germany, aim to syphon money in national production by three means: the Public Tv Service, tax exemptions, funding by central and local administration. Italy has no Public Service System, but a public company, RAI. To do what Public Systems makes abroad, Rai needs a huge reallocation of resources to the benefit of production suited to serve its national audience and able to climb from the local to the global level. This requires downsizing the present, inflated distribution structure and to allow the upsizing of commissioning to independent production of fiction, cartoons, video game, high level documentaries in its national market.