Abstract

The ongoing technological challenges and those to come will have a strong impact on the future of the Italian Public Radio and Television Service. The audiovisual market has constantly evolving characteristics in terms of audience and methods of production and dissemination and use of content. The irresistible rise of the OTTs. The three paradigms of the technological transition: frequency refarming towards DVB-T2, ultra-broadband and CDN. Rai between new national and European regulatory obligations and great opportunities. The new Service Contract as a first and immediate appointment: the first step towards a new Public Service mission.