Francesca Casula

The role of associations in promoting reading: Lìberos’s experience in Sardinia

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Abstract

The promotion of a reading culture is carried out by many entities that differ greatly from each other, in nature and objectives, thus generating variety and richness in the offer, but also confusion and distortions that are primarily cultural. Lìberos’s experience in Sardinia shows that innovation in this field is possible but very challenging. Greater results, with benefits for the entire community, could be had in a context that, rather than constraining said innovation, would encourage it.

Keywords

  • audience development
  • sustainability
  • co-opetition
  • reading promotion
  • reading culture

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