Abstract

The essay analyzes the role, in the recent years, of publishing and audiovisual productions on the level of employment of the entire Italian Cultural and Creative Industry (CCI) and on its dynamic. The paper becomes examining the impact of the CCI on the Italian economy and on those of other European countries: France, Germany, Spain; United Kingdom and Europe (as an all). The purpose is to highlight the relative importance of this sector for the growth of most industrialized European economies. The main result of this first part of the paper is that the Italian CCI, despite a widespread rhetoric, plays a role much less important in comparison with countries like Germany or United Kingdom. Successively, it is analyzed the importance of publishing and audiovisual activities for the development of Italian CCI. The main result of this analysis is that, in recent years, the employment in all the firms belonging to these class of activities tends to decrease for different causes: cyclic (the long economic recession) and structural (a lower "propensity to consume culture" of Italian families with respect to those of other European countries). At the end, some suggestions are given to improve sectoral strategies and public policies.