Abstract

The author, former president of ANICA (Associazione Nazionale Industrie Cinematografiche Audiovisive Multimediali - Italy's national cinematic, audio-visual and multimedia industry association), is a producer of films, television dramas, and web series (Gomorra being his most renowned and successful TV series produced to date). He illustrates the most important critical aspects of the Italian market and its film companies: issues around the timely availability of statistical data in the sector; the limited dimensions of the audience (caused by historical limitations based on literacy rates and cultural mores); the ideology of individual creators and the philosophy that «small is beautiful»; the reduced dimensions of independent film companies, in the light of a market in the grip of the broadcasting duopoly; the lack of vocational training facilities; and finally the outdated nature of the technical industry.