Abstract

The digital convergence topic is certainly more known on the technological side, than it is on the coupling of technologies and systems, developed separately. The technological integration processes are emphasized by market growth and are made of spreading of consumer production technologies, drop in costs and broadband diffusion. Such processes don't act separately: they are based on a cross-media productive and cultural dimension. The wide diffusion of facilitated ways to access media (even if very different between them) extends the modalities through which users consume media. At present, the integration process takes place between different media and between media and embedded technologies. It is a process that modifies the medium and the use of different media is the most common behaviour between users. User generated contents combine together producers and consumers. Creative activities of prosumers and outsiders reveal a strong increase of digital productivity. This new users' typology can be read as the evidence of a large migration, at present, in the most immediate aspects and not in their deep mutations.