Maria Cristina Caimotto

The Unsustainable Anglicisation of Sustainability Discourse in Italian Green Companies

  • Abstract

Informations and abstract

Keywords: anglicisms in Italian, sustainability discourse, advertising, greenwashing.

Following the economic crisis triggered in 􀂠􀂤􀂤􀁛, the presence of "green discourse" in politics and business has been growing steadily. As far as Italy is concerned, the growing presence of English to promote sustainable and environment-friendly activities is evident when observing well-known companies such as Lifegate, Slow Food or Eataly, which have chosen to use English even for their name. The aim of this paper is to explore the way English is employed to promote environment-friendly Italian activities, focusing on the use of Anglicisms on their Italian websites, and what the effects could be of this Anglicisation process.

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