Keywords

• This paper aims to present some of themain outcomes ofmy PhD thesis concerning the evolution and the economics of blockbuster movies. In order to explain the wide range and the multifaceted nature of blockbusters I propose four different perspectives of the phenomenon. The first one tries to depict the blockbuster businessmodel focusing on the notion of multisided market. Secondly
• I analyze the fragmented nature of the blockbuster movie franchise linking it to the idea of the high conceptmovie. Then I refer to the notion of filmandmedia event in order to illustrate the impact of blockbusters on the media landscape. Finally I suggest a consideraton of the notion of restyling to examine the friction between uniqueness and repetition that characterize the contemporary high budget film production