Gian Domenico Comporti

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Sponsorship and Donations

  • Abstract

Informations and abstract

Keywords: Cultural Heritage; Sponsorships; Donations; Strategic Planning.

The paper focuses on the forms of sponsorship of cultural heritage and activities, highlighting the risks and opportunities. In particular, the author stresses the overriding importance of strategic planning policies sponsorship on the question of how to choose the sponsor and the importance of a serious and flexible negotiating capacity, obtained also through the integration of different professionals. The analysis ends with the need for an incentive fiscal policy.

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