Skip to main content

Table of contents of the issue 1/2022, April

ISBN: 978-88-15-38095-1

Year: XXXI

Vanni Codeluppi

Editoriale: Il marketing e la pandemia

Micro & Macro Marketing 1/2022 pp: 3-5 DOI: 10.1431/103461

Micro & Macro Marketing 1/2022 pp: 7-8 DOI: 10.1431/103462

Ricerche

Giuseppe Pedeliento

Brembo: An industrial luxury icon

Micro & Macro Marketing 1/2022 pp: 11-34 DOI: 10.1431/97442

Tonino Pencarelli Elisabetta Savelli Selene Tombari

Consumer Behaviors and Marketing Strategies of Cosmetic Com- panies. An Exploratory Study

Micro & Macro Marketing 1/2022 pp: 35-69 DOI: 10.1431/99829

Francesca Rivetti Mirella Migliaccio

An Experience Warehouse on the Internet. What Happens in Tourism?

Micro & Macro Marketing 1/2022 pp: 71-96 DOI: 10.1431/101835

Maria Cristina Martinengo Monica Gilli Paola De Bernardi Alberto Bertello

Space food: For a few or for everyone?

Micro & Macro Marketing 1/2022 pp: 97-114 DOI: 10.1431/97444

Casi ed esperienze

Andreina Mandelli Chiara Piancatelli Alessandro Arbore

Vibram: How Digital Marketing Enabled the Digital Transformation

Micro & Macro Marketing 1/2022 pp: 117-134 DOI: 10.1431/103222

Osservatorio

Guido Cristini

Vocazione alla ricerca e innovazione mirata: la ricetta per essere leader nel settore farmaceutico. Intervista ad Alberto Chiesi (Presidente del Gruppo Chiesi)

Micro & Macro Marketing 1/2022 pp: 137-145 DOI: 10.1431/103463

Aggiornamenti

Nathan Sorin

Micro & Macro Marketing 1/2022 pp: 149-152 DOI: 10.1431/103464

Stay updated, subscribe to our newsletter Subscribe >

Publisher's Ethics

The journals on this platform adopt and promote specific guidelines (PEMS) about publishing ethics. Our ethics statements are based on COPE’s Best Practice Guidelines for Journal Editors.