Keywords: Privacy; Data Protection; Informed Consent; Legal and Behavioural Analysis; Empirical Studies.
The article discusses and questions the function of informed consent to personal data processing, as an effective tool for the protection of individuals' fundamental right to personal data (i.e. privacy), especially in the digital world. Based on an experiment conducted through detection techniques, such as eye tracking, and a number questionnaires, it discusses some preliminary results of the study in order to verify the awareness of individuals to the data protection issue when they give consent to the processing of personal data. The integrated methodological approach, which draws on empirical studies and behavioural analysis, leads to considerations on the relation between law and technology.