Keywords: Interest groups; Media lobbying; Agenda-setting; Recovery Plan; Next Generation EU.
The so-called «Recovery Fund» represented a perhaps unrepeatable opportunity for Italian interest groups to see their own requests transformed into public policies. This article focuses on how the most important organized interests mobilized and contributed to the public debate on the Recovery Fund by attempting to answer three main research questions: which interests have received greater media visibility with respect to the RF ? Which issues those same interest groups brought to the attention of public opinion? With what consequences (if any) to the main contents of the plan itself? We focus on the 20 most important Italian interest groups, reconstructing their lobbying activity and public frames through the coding of their media interventions and press coverage from September 2020 to the end of April 2021.