Keywords

• The purpose of this paper is to investigate how the world of commodities displayed in Italian comedies of the 1970s contributes to the construction of the charactersâ€
• ™
• identity and to the representation of Italian society of the time. I would argue that too often the consumption has been judged almost exclusively for its negative value under the critical lenses of moral post-marxist basis. In this paper
• instead
• following the work of Daniel Miller
• I intend to propose how a study of commodities and materiality would help to understand humanity instead of neglect it. In particular
• the analysis will focus on the role played by objects and domestic space in the creation of the protagonists of the 1970s comedies
• such as Il... Belpaese (Salce
• 1977) and Fantozzi (Salce
• 1975). Considering the household as the prime locus of identity and the core of the patriarchal family
• we can in fact observe whether its role changes after the generational struggles and social changes of brought by the events of 1968 and howin the 1970s began a newapproach towardsmatter of consumptionwhich characterises the Italian comedies of the following decades