Keywords

• One could consider the Seventies an important testing ground for the development of audiovisual pornography in Italy. On the one hand
• the increasing popularity of man-only magazines during this decade has contributed to the growth of a specific cinematic audience with distinctive features. On the other hand
• authors and technicianswithin the Italian filmindustry itself have experimentedwith newmodes of representation of sexual acts (hard-core inserts in soft-core movies and/or double versions) that would only be fully realized in the Eighties. This article aims at describing the process throughwhich some peculiar characteristics of Italian adult magazines and erotic films of the Seventies have to some extent â€
• œ
• preparedâ€
• 
• heway for the hard-core cinematic production of the following decade