Micro & Macro Marketing

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Mostra recenti
    • Giulia Amadio
    • Product Placement in Italian Movies: The Analysis of Consistency between Brands and Narrative Structure as a Critical Success Factor from Practitioners’ Perspective

    • pp. 1-29, DOI: 10.1431/103218
    • Availability: 03/03/2022
    • Fabio Gaspani
    • Web Reputation and High-End Hotels: Staff-guest Dynamics Behind Online Reviews

    • pp. 1-22, DOI: 10.1431/103219
    • Availability: 03/03/2022

Table of Contents number 2, 2013, August

  • ISBN: 978-88-15-24308-9
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  • Vol.: XXII
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  • RDF
    • Ricerche

    • Silvia Biraghi
    • Il cambiamento culturale nelle medie imprese: uno studio esplorativo sul ruolo della comunicazione interna

    • pp. 317-348, DOI: 10.1431/74438