Micro & Macro Marketing

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    • Andrea SestinoCarlo MantiniCesare Amatulli
    • Virtual Reality Technology Integration in Tourism Experiences: The Role of Psychological Flow, Positive Emotions, Intrusiveness and Perceived Usefulness

    • pp. 2-34, DOI: 10.1431/104634
    • Availability: 25/08/2022

Table of Contents number 3, 2017, September

  • ISBN: 978-88-15-26911-9
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  • Vol.: XXVI
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  • RDF
    • Panel

    • Michele Costabile
    • I social media nel marketing contemporaneo. Passaparola digitale, customer advocacy e influenza sociale nei processi di consumo e nel marketing management

    • pp. 387-390, DOI: 10.1431/88001