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Table of contents of the issue 2/2017, August

ISBN: 978-88-15-26909-6

Year: XXVI

Tiziano Vescovi

Editoriale. Il racconto della marca nei nuovi mercati internazionali

Micro & Macro Marketing 2/2017 pp: 203-208 DOI: 10.1431/86968

Panel

Donata Vianelli

Customer journey e trasformazione digitale

Micro & Macro Marketing 2/2017 pp: 209-212 DOI: 10.1431/86969

Pierpaolo D'Urso Ilaria Di Monte Riccardo Massari Carmela Cappelli

Consumer behaviour and online advertising: A fuzzy approach to the market segmentation

Micro & Macro Marketing 2/2017 pp: 213-228 DOI: 10.1431/86970

Marco Galvagno Vincenzo Pisano

Antecedents of interpersonal trust in customer-pharmacist relationships

Micro & Macro Marketing 2/2017 pp: 229-246 DOI: 10.1431/86971

Silvia Bellini Maria Grazia Cardinali Benedetta Grandi

Shopping preparation and new dimensions of Shopper Marketing

Micro & Macro Marketing 2/2017 pp: 247-268 DOI: 10.1431/86972

Ricerche

Mario Scianna

The ideal profile of a product with Cata data

Micro & Macro Marketing 2/2017 pp: 269-294 DOI: 10.1431/86973

Sara Gabri Sara Zannelli Edoardo Lozza

Counterfeiting of perfume: Motivation and barriers to consumption

Micro & Macro Marketing 2/2017 pp: 295-312 DOI: 10.1431/86974

Casi ed esperienze

Giorgia Sepe

Marketing capabilities as a driver of growth in a small food firm

Micro & Macro Marketing 2/2017 pp: 313-334 DOI: 10.1431/86975

Osservatorio

Eraldo Olivetta

Micro & Macro Marketing 2/2017 pp: 335-336 DOI: 10.1431/86976

Renato Fiocca Matteo Testori

Following the shopper in the point of sales

Micro & Macro Marketing 2/2017 pp: 337-362 DOI: 10.1431/86977

Agcom - Autorità per le Garanzie nelle Telecomunicazioni

Consumer loyalty in the fixed and mobile telephony

Micro & Macro Marketing 2/2017 pp: 363-372 DOI: 10.1431/86978

Aggiornamenti

Edoardo Lozza

Micro & Macro Marketing 2/2017 pp: 373-374 DOI: 10.1431/86979

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