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Table of contents of the issue 1/2024, April

ISBN: 978-88-15-42464-8

Year: XXXIII

Guendalina Graffigna

Editoriale: Promuovere consumi alimentari sostenibili è una questione di psicologia!

Micro & Macro Marketing 1/2024 pp: 3-6 DOI: 10.1431/113045

Micro & Macro Marketing 1/2024 pp: 7-10 DOI: 10.1431/113046

Panel

Lorenzo Zanni Tommaso Pucci Marco Remondino

Marketing for Start-Up. Introduction

Micro & Macro Marketing 1/2024 pp: 11-18 DOI: 10.1431/113047

Nicoletta Buratti Francesco Vitellaro

Unveiling the Role of Marketing in the Opportunity Identification and Framing of Deep Tech Startups

Micro & Macro Marketing 1/2024 pp: 19-48 DOI: 10.1431/108974

Maria Colurcio Monia Melia Angela Caridà

Marketing for Deep-Tech Start-Ups. An Analysis from Two Perspectives

Micro & Macro Marketing 1/2024 pp: 49-82 DOI: 10.1431/113048

Alessandra Costa Veronica Marozzo Tindara Abbate

Technological and Marketing Capabilities in the Innovative High-Tech Startups Domain

Micro & Macro Marketing 1/2024 pp: 83-108 DOI: 10.1431/108975

Niccolò Fiorini Elena Casprini

An Analysis of the Importance of Marketing in the Acquisition Process

Micro & Macro Marketing 1/2024 pp: 109-130 DOI: 10.1431/113049

Ricerche

Simona D'Amico

Corporate re-branding: A systematic literature review and research agenda

Micro & Macro Marketing 1/2024 pp: 131-160 DOI: 10.1431/108160

Veronica Marozzo Valeria Schifilliti Tindara Abbate

Artificial Intelligence and Generation Z: Evidence from Tourism and Hospitality

Micro & Macro Marketing 1/2024 pp: 61-188 DOI: 10.1431/108161

Micol Batelli Francesco Testa Vinicio Di Iorio Marco Frey

Analysing Gen Z Behaviour Through Binoculars. A Closer Look at Private and Public Sustainable Habits

Micro & Macro Marketing 1/2024 pp: 189-224 DOI: 10.1431/108163

Casi ed esperienze

Michela Cesarina Mason Andrea Moretti Gioele Zamparo

Memory Tourism and the Vajont Disaster: Exploring Experiences and Emotions

Micro & Macro Marketing 1/2024 pp: 225-242 DOI: 10.1431/113050

Osservatorio

Mariano Bella Luciano Mauro

Italy: Not Only Made in, but Above All Sense of

Micro & Macro Marketing 1/2024 pp: 243-260 DOI: 10.1431/113051

Aggiornamenti

Cinzia Castiglioni

Micro & Macro Marketing 1/2024 pp: 261-263 DOI: 10.1431/113052

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