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Table of contents of the issue 2/2024, August

ISBN: 978-88-15-42465-5

Year: XXXIII

Tiziano Vescovi

Editoriale: New Paths of Luxury

Micro & Macro Marketing 2/2024 pp: 267-272 DOI: 10.1431/113940

M&MM Award 2023

Micro & Macro Marketing 2/2024 pp: 273-276 DOI: 10.1431/113941

Panel

Edoardo Lozza

The Relevance of a Psychological Perspective in Marketing and Consumer Behavior. Introduction

Micro & Macro Marketing 2/2024 pp: 277-278 DOI: 10.1431/113942

Giulia Sesini Cinzia Castiglioni Stefano De Vita Benedetta Cesti Guendalina Graffigna

Drawing Problem Gamblers’ Profile in Italy: A Comprehensive Categorization from a Behavioral, Psychological, and Socio-demographic Perspective

Micro & Macro Marketing 2/2024 pp: 279-300 DOI: 10.1431/108162

P.V. Sanesh Anupam Narula Naseem Abidi

Antecedents of Attitudes Towards Advertising in the New Paradigm: An Empirical Study

Micro & Macro Marketing 2/2024 pp: 301-328 DOI: 10.1431/112695

Kawtar Oubdi Zineb Ouazzani Touhami

Impact of Color on Consumer’s Psychology: Systematic Literature Review

Micro & Macro Marketing 2/2024 pp: 329-358 DOI: 10.1431/108358

Ricerche

Sandro Castaldo Andrea Ciacci Lara Penco Giorgia Profumo

Lessons from an Uncontrollable Health Crisis: Intention to Travel in the Pre- and Post-vaccine Era

Micro & Macro Marketing 2/2024 pp: 359-388 DOI: 10.1431/113943

Maria Fedele Simona D'Amico Aysan Bashirpour Bonab Vincenzo Formianso

Legality Rating Communication: An Opportunity for Service Companies

Micro & Macro Marketing 2/2024 pp: 389-418 DOI: 10.1431/112694

Casi ed esperienze

Maria Carmela Ostillio Martina Scandura

Rebranding: History vs Innovation in the Fashion Industry

Micro & Macro Marketing 2/2024 pp: 419-448 DOI: 10.1431/109420

Osservatorio

Carolina Guerini Alberto Cusi

Il ruolo della strumentazione di marketing digitale nella vendita diretta. Un’indagine sulla rete di PEF S.p.A.

Micro & Macro Marketing 2/2024 pp: 449-470 DOI: 10.1431/113944

Recensioni

Cinzia Castiglioni

Micro & Macro Marketing 2/2024 pp: 471-472 DOI: 10.1431/113945

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