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Table of contents of the issue 3/2024, December

ISBN: 978-88-15-42466-2

Year: XXXIII

Edoardo Lozza

Editoriale: Psicologia e consumi sostenibili

Micro & Macro Marketing 3/2024 pp: 477-482 DOI: 10.1431/114939

Panel

Fabio Musso Monica Grosso Cristina Zerbini

Combining Sustainability and Digital Transformation in Retail and Distribution Channels: Introduction

Micro & Macro Marketing 3/2024 pp: 483-484 DOI: 10.1431/114940

Simone Aiolfi Donata Tania Vergura Silvia Bellini Beatrice Luceri

Sustainability Meets Innovation in the Retail Sector: A Bibliometric Analysis

Micro & Macro Marketing 3/2024 pp: 485-416 DOI: 10.1431/113500

Antonella Cammarota Chiara Ottolenghi Alessandro Cinti Andrea Sabatini

Sustainable Customer Relationships Management: A Conceptual Framework for Integrating CRM and Sustainability

Micro & Macro Marketing 3/2024 pp: 517-550 DOI: 10.1431/114941

Elisabetta Savelli Alessio Travasi

Technological and Sustainable Orientation in the Wine Context: A Focus on Gen Z

Micro & Macro Marketing 3/2024 pp: 551-580 DOI: 10.1431/113948

Ricerche

Simonetta Buffo

Transmedia Branding for Digital Fashion Brands A Dialogue between Semiotics and Marketing

Micro & Macro Marketing 3/2024 pp: 581-610 DOI: 10.1431/113075

Kamaal Allil Adil Zia

Digital Age Content Marketing: Strategies and Trends

Micro & Macro Marketing 3/2024 pp: 611-638 DOI: 10.1431/113076

Casi ed esperienze

Generoso Branca Mario D'Arco Vittoria Marino Riccardo Resciniti

Flatmates: The First Italian Influencer Marketing Agency Founded and Managed by Content Creators

Micro & Macro Marketing 3/2024 pp: 639-658 DOI: 10.1431/113946

Osservatorio

Giuseppe Bertoli Bruno Busacca Mario Silanos

Digitalization and customer value: evidence from automotive industry

Micro & Macro Marketing 3/2024 pp: 659-684 DOI: 10.1431/114942

Aggiornamenti

Cinzia Castiglioni

Micro & Macro Marketing 3/2024 pp: 685-686 DOI: 10.1431/114943

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