Communicating to the scientific community and disseminating to society are two different activities that must be studied and learned. Students should understand that scientific research and properly communicating its results have an essentially ethical purpose, namely to acquire and disseminate knowledge that enables people to choose and act freely. The University must train researchers to prepare adequate scientific publications, as well as to communicate the results to society. Only in this way it can be ensured that everyone, including study participants and stakeholders, have useful information to work within everyday life. The newly established international, interdisciplinary, and intersectoral Ph.D. program in Ethics of Communication, Scientific Research, and Technological Innovation is an example of a program aimed at training these skills.