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Table of contents of the issue 2/2018, August

HYBRID ACCESS

ISBN: 978-88-15-27669-8

Year: XXVII

Tiziano Vescovi

Editoriale: Family business e mercati internazionali: è un lavoro per giovani

Micro & Macro Marketing 2/2018 pp: 175-180 DOI: 10.1431/90500

OPEN ACCESS

Micro & Macro Marketing 2/2018 pp: 181-182 DOI: 10.1431/90501

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Panel

Matteo Corciolani

The coexistence between vinyl and digital in the streaming music age

Micro & Macro Marketing 2/2018 pp: 185-188 DOI: 10.1431/90502

Oronzo Trio Raffaele Campo

La convivenza tra vinile e digitale nell'era della musica liquida

Micro & Macro Marketing 2/2018 pp: 189-202 DOI: 10.1431/90503

Silvia Biraghi Rossella C. Gambetti

Millennials, brands and life spaces between materiality and virtuality

Micro & Macro Marketing 2/2018 pp: 203-222 DOI: 10.1431/90504

Annamaria Tuan

Mobile shopper marketing and new consumption trends

Micro & Macro Marketing 2/2018 pp: 223-244 DOI: 10.1431/90505

Alessandro Gandolfo

Banks facing social banking challenge

Micro & Macro Marketing 2/2018 pp: 245-280 DOI: 10.1431/90506

Ricerche

Francesco Raggiotto Michela C. Mason Andrea Moretti

A lens of analysis for consumption practices in tattooing

Micro & Macro Marketing 2/2018 pp: 283-308 DOI: 10.1431/90507

Osservatorio

Eraldo Olivetta

Verso un rinnovamento della vocazione alla qualità del made in Italy?

Micro & Macro Marketing 2/2018 pp: 311-312 DOI: 10.1431/90508

Le quattro A del made in Italy

Micro & Macro Marketing 2/2018 pp: 313-332 DOI: 10.1431/90509

Aggiornamenti

Edoardo Lozza

Micro & Macro Marketing 2/2018 pp: 335-336 DOI: 10.1431/90510

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