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Table of contents of the issue 3/2018, December

ISBN: 978-88-15-27671-1

Year: XXVII

Donata Vianelli

Editoriale. She-conomy, tecnologia e imprenditorialità

Micro & Macro Marketing 3/2018 pp: 341-348 DOI: 10.1431/91409

Panel

Guido Cristini

Le nuove sfide della distribuzione tra innovazione e fattore identitario. Introduzione

Micro & Macro Marketing 3/2018 pp: 349-354 DOI: 10.1431/91410

Beatrice Luceri Donata Tania Vergura

The Effect of Shopping Orientation and Need for Touch on Intention to Buy Online

Micro & Macro Marketing 3/2018 pp: 355-374 DOI: 10.1431/91411

Cristina Ziliani Marco Ieva

The role of touchpoints in driving loyalty. Implications for omnichannel retailing

Micro & Macro Marketing 3/2018 pp: 375-396 DOI: 10.1431/91412

Elisa Martinelli Francesca De Canio

Retail Brand Equity: A Customer-Based Analysis

Micro & Macro Marketing 3/2018 pp: 397-416 DOI: 10.1431/91413

Guido Cristini Cristina Zerbini Elisa Martini

The Premium Private Label from the Perspective of Supply Chain Players: An Explorative Analysis

Micro & Macro Marketing 3/2018 pp: 417-436 DOI: 10.1431/91414

Tonino Pencarelli Mauro Dini

Characteristics and Factors of Success in the Relationship Between Travel Agency and Tour Operator: The Role of Trade Marketing

Micro & Macro Marketing 3/2018 pp: 437-462 DOI: 10.1431/91415

Ricerche

Silvia Ranfagni Andrea Runfola

Being Consumer to Be an Entrepreneur. On the Trail of New Dimensions of Entrepreneurial Passion

Micro & Macro Marketing 3/2018 pp: 463-480 DOI: 10.1431/91416

Casi ed esperienze

Giuseppe Bertoli Bruno Busacca Alberto Macciani

Brand Purpose: The Sunlight Project in Indonesia

Micro & Macro Marketing 3/2018 pp: 481-502 DOI: 10.1431/91417

Alessia Anzivino Renato Fiocca

Value Creation in Partnership Profit-Non Profit: The Cases of Terna and Banco Alimentare

Micro & Macro Marketing 3/2018 pp: 503-530 DOI: 10.1431/91418

Osservatorio

Eraldo Olivetta

Declino della popolazione, immigrazione e famiglie che cambiano. L'Italia secondo l'ultimo rapporto Istat

Micro & Macro Marketing 3/2018 pp: 531-542 DOI: 10.1431/91419

Aggiornamenti

Edoardo Lozza

Micro & Macro Marketing 3/2018 pp: 543-544 DOI: 10.1431/91420

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