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Table of contents of the issue 1/2021, April

ISBN: 978-88-15-29695-5

Year: XXX

Donata Vianelli

Editoriale. Il nuovo «locale» nelle strategie di marketing delle imprese globali

Micro & Macro Marketing 1/2021 pp: 3-8 DOI: 10.1431/100332

Micro & Macro Marketing 1/2021 pp: 9-10 DOI: 10.1431/100333

Panel

Guido Cristini

Verso un’economia sostenibile: la prospettiva del marketing

Micro & Macro Marketing 1/2021 pp: 13-18 DOI: 10.1431/100334

Guido Cristini Cristina Zerbini Giada Salvietti

Sustainable Supply Chain Management: A Literature Review

Micro & Macro Marketing 1/2021 pp: 19-42 DOI: 10.1431/100335

Alfonso Siano Agostino Vollero Francesca Conte Domenico Sardanelli

Company’s Risk/Reward Profile in the Sustainable Economy: What Role Can Marketing Play?

Micro & Macro Marketing 1/2021 pp: 43-67 DOI: 10.1431/100336

Piergiorgio Degli Esposti Ariela Mortara Geraldina Roberti

Sustainable Consumer Behaviour: A Field Analysis of Italians’ Attitudes Towards Sustainable Consumption

Micro & Macro Marketing 1/2021 pp: 69-87 DOI: 10.1431/100337

Cesare Amatulli Matteo De Angelis Veronica Spataro

Luxury and Sustainability: How Consumer-related Characteristics May Influence the Effectiveness of Different Sustainability Dimensions

Micro & Macro Marketing 1/2021 pp: 89-112 DOI: 10.1431/100338

Veronica Marozzo Alfonso Vargas-Sánchez Tindara Abbate Augusto D'Amico Elvira Tiziana La Rocca

Perceptions and Implications of Product Sustainability and Product Authenticity in the Agri-food Sector: The Case of Organic Olive Oil in Spain

Micro & Macro Marketing 1/2021 pp: 113-140 DOI: 10.1431/100339

Ricerche

Greta Castellini Mariarosaria Savarese Martina Pizzoli Guendalina Graffigna

«Lactose-free» 2.0. Alignment and Mismatch in the Online Communication Exchange between Consumers and Brands of Lactose-free Products

Micro & Macro Marketing 1/2021 pp: 143-172 DOI: 10.1431/96469

Elisa Martinelli Francesca De Canio Giuseppe Nardin

Why do you eat vegan food? Health doesn’t matter, ethics and spirit do

Micro & Macro Marketing 1/2021 pp: 173-193 DOI: 10.1431/97445

Casi ed esperienze

Alessandra Tzannis Elisa Martina Martinelli Cinzia Castiglioni

The Case Study of «Il Buon Gusto Italiano Business Network»

Micro & Macro Marketing 1/2021 pp: 197-218 DOI: 10.1431/100340

Osservatorio

Alessandro Loda

Digital Technology in the Retail Electric Power Market: State of the Art and Further Challenges

Micro & Macro Marketing 1/2021 pp: 221-250 DOI: 10.1431/100341

Aggiornamenti

Edoardo Lozza Renato Fiocca

Micro & Macro Marketing 1/2021 pp: 253-257 DOI: 10.1431/100342

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