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Table of contents of the issue 3/2020, December

ISBN: 978-88-15-28897-4

Year: XXIX

Edoardo Lozza

Editoriale: Ci sono «bullshit jobs» fra le professioni del marketing?

Micro & Macro Marketing 3/2020 pp: 455-459 DOI: 10.1431/98616

Panel

Umberto Martini

Il marketing del turismo nell’era digitale: nuove sfide, nuove opportunità

Micro & Macro Marketing 3/2020 pp: 463-466 DOI: 10.1431/98617

Ariela Mortara Rosantonietta Scramaglia

Tourist Behaviour and Hotel Hospitality. An Exploratory Investigation on the Impact of the Internet

Micro & Macro Marketing 3/2020 pp: 467-487 DOI: 10.1431/98618

Letizia Lo Presti Giulio Maggiore Vittoria Marino

Mobile Instant Messaging Apps for Enhancing Tourist Engagement: Towards a Relational Profile of Digital Tourist

Micro & Macro Marketing 3/2020 pp: 489-512 DOI: 10.1431/98619

Erica Del Vacchio Roberta Gargiulo Francesco Bifulco

Digital Communication and Museum Experience. A Multichannel Approach

Micro & Macro Marketing 3/2020 pp: 513-533 DOI: 10.1431/98620

Ricerche

Matilde Milanesi Simone Guercini

Image-based Social Media and Visual Content Analysis: Insights from a Literature Review

Micro & Macro Marketing 3/2020 pp: 537-558 DOI: 10.1431/97640

Elisabetta Risi Guido Di Fraia

Social media listening. From text analysis to the interpretation of the meanings

Micro & Macro Marketing 3/2020 pp: 559-584 DOI: 10.1431/96468

Manila Bonciani Ilaria Corazza Barbara Lupi Sabina De Rosis

How to Improve the Maternal Pathway for Migrant Women: Insights for Retention Strategies from Tuscany Region

Micro & Macro Marketing 3/2020 pp: 585-607 DOI: 10.1431/97641

Casi ed esperienze

Paolo Martinello

Transparency of Digital Marketing and Consumer Protection

Micro & Macro Marketing 3/2020 pp: 611-628 DOI: 10.1431/98624

Guido Cristini

Essere vicini alle persone: la sfida della distribuzione del futuro. Intervista a Francesco Pugliese

Micro & Macro Marketing 3/2020 pp: 629-643 DOI: 10.1431/98625

Osservatorio

Anna Zinola

The Consumer Behaviour in a Post Pandemic World

Micro & Macro Marketing 3/2020 pp: 647-656 DOI: 10.1431/98626

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