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Table of contents of the issue 2/2020, August

ISBN: 978-88-15-28896-7

Year: XXIX

Vanni Codeluppi

Editoriale: Consumatori e ambiente: quale rapporto?

Micro & Macro Marketing 2/2020 pp: 247-249 DOI: 10.1431/97272

Giuseppe Bertoli

Micro & Macro Marketing 2/2020 pp: 251-252 DOI: 10.1431/97273

Panel

Renato Fiocca Edoardo Lozza Eraldo Olivetta

Gli immigrati come nuovi consumatori e le politiche di marketing delle imprese

Micro & Macro Marketing 2/2020 pp: 255-259 DOI: 10.1431/97317

Alessia Anzivino

Immigrant Target Marketing and Communication Policies of Italian Companies

Micro & Macro Marketing 2/2020 pp: 261-278 DOI: 10.1431/97318

Cinzia Castiglioni Edoardo Lozza

Migration and Identity Configuration. The Role of Consumption in the Process of Cultural Integration

Micro & Macro Marketing 2/2020 pp: 279-294 DOI: 10.1431/97319

Angela Antonia Beccanulli Silvia Biraghi Rossella Gambetti

Migrant consumers, celebrity culture and technosociality

Micro & Macro Marketing 2/2020 pp: 295-324 DOI: 10.1431/97320

Ricerche

Alessandro De Nisco Maria Rosaria Napolitano Antonello D'Avino

Image and Imaginary of Italy and Made in Italy in Some Emerging Markets

Micro & Macro Marketing 2/2020 pp: 327-351 DOI: 10.1431/96473

Chiara Mauri Karin Zaghi

Manufacturers' Involvement in In-store Visual Merchandising, with a Focus on Digital Technologies

Micro & Macro Marketing 2/2020 pp: 353-376 DOI: 10.1431/96470

Luca Zanderighi Luigi Orsi

Retail Resilience and Proactive Policy

Micro & Macro Marketing 2/2020 pp: 377-394 DOI: 10.1431/96471

Christian Caldato Simone Benedetto Francesca Checchinato

Measuring the Effects of Video Advertising on Brand Associations

Micro & Macro Marketing 2/2020 pp: 395-415 DOI: 10.1431/96472

Casi ed esperienze

Maria Carmela Ostillio Caterina Antonucci

The Fashion Journey Toward Inclusion

Micro & Macro Marketing 2/2020 pp: 419-430 DOI: 10.1431/97321

Osservatorio

Greta Castellini Mariarosaria Savarese Guendalina Graffigna

Consumers at the Mercy of Agri-food Fake News: A Psychological Identikit

Micro & Macro Marketing 2/2020 pp: 433-445 DOI: 10.1431/97322

Aggiornamenti

Micro & Macro Marketing 2/2020 pp: 449-451 DOI: 10.1431/97323

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