Micro & Macro Marketing

Rivista quadrimestrale

Early access

    • Francesca Hansstein
    • Swiss Brands and Chinese Consumers Success Determinants, Opportunities, and Challenges

    • pp. 1-22, DOI: 10.1431/103221
    • Availability: 03/03/2022
    • Andrea SestinoCarlo MantiniCesare Amatulli
    • Virtual Reality Technology Integration in Tourism Experiences: The Role of Psychological Flow, Positive Emotions, Intrusiveness and Perceived Usefulness

    • pp. 2-34, DOI: 10.1431/104634
    • Availability: 25/08/2022